Synergy Maritime Digital Transformation
“From UX Designer to Engagement Lead, building a connected ecosystem for 80,000+ seafarers.”
“From UX Designer to Engagement Lead, building a connected ecosystem for 80,000+ seafarers.”
“From UX Designer to Engagement Lead, building a connected ecosystem for 80,000+ seafarers.”
Platforms
Mobile and web apps
Mobile and web apps
Mobile and web apps
Duration
3 years
3 years
3 years
Role
UX Designer → Engagement Lead
UX Designer → Engagement Lead
UX Designer to
Engagement Lead
A Spark at Sea
“It began with a simple question: What if seafarers could feel closer to shore, even while crossing oceans?
What started as a request for a mobile app grew into a company-wide digital transformation.”
What started as a request for a mobile app grew into a company-wide digital transformation.”
The Challenge
Paper-heavy, siloed workflows slowed down crew onboarding & payroll
Seafarers lacked easy access to updates and tools offshore
15+ shore teams worked in disconnected systems
Paper-heavy, siloed workflows slowed down crew onboarding & payroll
Seafarers lacked easy access to updates and tools offshore
15+ shore teams worked in disconnected systems
Paper-heavy, siloed workflows slowed down crew onboarding & payroll
Seafarers lacked easy access to updates and tools offshore
15+ shore teams worked in disconnected systems
From an App to an Ecosystem
Short narrative explaining how one app turned into 6 applications + physical touchpoints.
Short narrative explaining how one app turned into 6 applications + physical touchpoints.
Short narrative explaining how one app turned into 6 applications + physical touchpoints.
Ahoy
Mobile app
Crew wages
Web app
Manning
Web app
Legacy digitisation
Web app
“While my primary role was in digital experience design, I was closely involved in the concept phases and in shaping the systems and structures that laid the foundation including setting guidelines and ensuring alignment across projects.”
“While my primary role was in digital experience design, I was closely involved in the concept phases and in shaping the systems and structures that laid the foundation including setting guidelines and ensuring alignment across projects.”
“While my primary role was in digital experience design, I was closely involved in the concept phases and in shaping the systems and structures that laid the foundation including setting guidelines and ensuring alignment across projects.”
Safety and operations posters
Communication design
Gangway Reception Desk
Product design
Our Approach
We kept seafarers and shore teams at the center. We listened first, co-created prototypes and high-fidelity wireframes, and tested with crews and teams to refine under real-world conditions.
We kept seafarers and shore teams at the center. We listened first, co-created prototypes and high-fidelity wireframes, and tested with crews and teams to refine under real-world conditions.
We kept seafarers and shore teams at the center. We listened first, co-created prototypes and high-fidelity wireframes, and tested with crews and teams to refine under real-world conditions.
01
Research
Conducted interviews and workshops with 15+ teams to map fragmented processes, pain points, and overlaps.
02
Prototyping
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
Usability Testing
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
Visual Design & Style Guide
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
01
Research
Conducted interviews and workshops with 15+ teams to map fragmented processes, pain points, and overlaps.
02
Prototyping
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
Usability Testing
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
Visual Design & Style Guide
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
01
Research
Conducted interviews and workshops with 15+ teams to map fragmented processes, pain points, and overlaps.
02
Prototyping
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
Usability Testing
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
Visual Design & Style Guide
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
01
Research
Conducted interviews and workshops with 15+ teams to map fragmented processes, pain points, and overlaps.
02
Prototyping
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
Usability Testing
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
Visual Design & Style Guide
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
The Impact
37k+
37k+
Daily active users
Daily active users
4.2
Star Reviews
4.2
4.2
Star Reviews
Star Reviews
1M+
Records digitised
1M+
Records digitised
Crew onboarding and wage processes reduced significantly from weeks to days
Crew onboarding and wage processes reduced significantly from weeks to days
50k+
50k+
Downloads
Downloads
On google play
On google play
“This project proved that technology alone doesn’t drive transformation, people do.
By designing with seafarers and shore teams, we built an ecosystem that delivered efficiency and strengthened human connection.”
“This project proved that technology alone doesn’t drive transformation, people do.
By designing with seafarers and shore teams, we built an ecosystem that delivered efficiency and strengthened human connection.”
“This project proved that technology alone doesn’t drive transformation, people do.
By designing with seafarers and shore teams, we built an ecosystem that delivered efficiency and strengthened human connection.”
